The Beige Test - Just Jan Creative

My homepage is fluent in corporate buzzwords.

A competitor could swap logos with me and nobody would notice for at least a week.

Anyone could read my homepage and still ask, “So why you?”

My About page opens with when the company was founded. (Nobody asked.)

I spend more time explaining what I do than why anyone should care.

My website has plenty of superlatives but very little proof.

My headline is technically accurate and completely forgettable.

I keep my opinions to myself so I don’t ruffle feathers.

My posts get views. They don’t get conversations.

I’ve hit publish on AI-generated content with little or no editing.

People might possibly maybe could learn something from my posts but they surely won’t remember it.

I can no longer tell where my ideas stop and AI starts.

I’ve called my business “industry-leading.” In writing.

I explain what I offer but not why it matters.

My calls to action are “Learn More” or “Contact Us.”

Take my company name off and my content is basically anonymous.

My subject lines are polite enough to be ignored.

I strip out personality so I sound more “professional.”

My emails usually end the conversation instead of starting one.

I use twice as many words as I need to make a point.

My emails have great grammar and absolutely no soul.

A Note About AI

AI isn’t making content boring. Generic thinking is making content boring. AI just produces generic content faster.

The strongest content still comes from human observation, experience, opinions, stories, and expertise. AI can help you write. It can’t help you sound like yourself if you never put yourself into the content in the first place.

The problem isn’t that AI writes badly. It’s that AI sounds exactly like everyone else.

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