What is SEO content? Simply put, it’s useful content that helps people find you with the words they use when searching online.
Here’s a simple formula for creating it.
1. Write good content.
Make it valuable to the reader and make it interesting to read. Avoid “we are the most trusted blah, blah, blah” language. (I’m talking to you, AI!) Use content, instead, to have a dialogue with your reader.
2. Know your keywords and use ’em.
Always include targeted keywords in the opening sentence of your page’s content as well as throughout the H2 paragraphs. But don’t overuse the keywords (this is called stuffing). See #5 for more.
3. Swap out generic words for keywords.
Go through your content and see which, if any, words can be upgraded from generic to specific. For example, a veterinarian’s office might change the words “Fido or Fluffy’s coat” to “cat hair, dog hair and pet fur.”
4. Give the page title its due.
A cheap, easy, and effective way to organically optimize a page for search is to add an appropriate, keyword-rich title tag. For example, a coupon website’s homepage title tag might read “coupons, grocery coupons, printable coupons, restaurant coupons, coupon codes.” She might increase search rankings by adding the words “save money on groceries.”
5. KINS. Keep it natural, silly.
Make your keywords part of the natural dialogue of your content. Don’t force fit them; instead, find the keywords your readers search for and incorporate them
naturally into your content conversation.